Tech Exit
Advisory role in the $120M acquisition of an athlete-founded performance tracking ecosystem.
Executive Summary
Athlete-founded ventures require a distinct advisory posture — we protect the founder's narrative as much as the transaction value. Our team joined this engagement 14 months before the formal acquisition process, helping the athlete-founder structure the company's IP portfolio, clean the cap table, and position the brand story for maximum acquirer appeal.
The $120M all-cash acquisition was completed in 48 days from letter of intent to close — a record for a company at this stage in the performance technology sector. Our advisory work included due diligence coordination, acquirer negotiations, and post-close brand transition management to protect the founder's long-term commercial identity.
Deal Architecture
The Key Terms
All-cash transaction completed in 48 days from LOI to close.
Retained equity position fully vested at close with no lock-up restrictions.
Months of pre-acquisition structuring before the formal process was initiated.
Strategic Impact
Beyond the Playing Field.
This exit demonstrated that athletes can found, scale, and exit technology ventures at institutional-grade valuations — a model we have since replicated across three additional roster clients.
- rocket_launch Fastest Close: LOI to completed acquisition in 48 days — record for a Series B performance tech company.
- verified IP Protection: Founder retained full naming rights and personal data-licensing rights post-acquisition.
- currency_exchange Post-Exit Value: Three additional commercial partnerships activated off the founder's public exit narrative within 6 months.
"Sorensen understood that protecting my name after the deal was as important as the deal itself."
— Athlete-Founder, Performance Tech Exit
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